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Women love their consumerismThe commercialization of Valentine's Day can be traced back to trends started by influential corporations and producers. One of the earliest examples dates back to 1861, when notable chocolatier Richard Cadbury launched the “fancy box” campaign. From heart-shaped candy to jewelry, this extreme holiday-driven consumerism is proving to have lasting effects on the environment and people's relationships with materialistic gift giving. Valentine's Day is the second largest materialistic holiday and is a massive contributor to consumerism.
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