3 Years of Service
That's a pretty interesting view on the topic, I didn't think about what they really represented socially and how social media would play in that dynamic. The hot popular girl clique of cheerleader's didn't stand test of time.This is just my own hypothesis but I've noticed that a few years after I left school cliques really stopped being as hard and fast as they had been. Kid's socializing was based on interests and got compartmentalized so that if you were "popular" and liked X you would talk to "unpopular" kids about X on discord/snapchat/whatever and that eroded social barriers even further. Then bullying started to been seen as more cringe than hierarchy reinforcing and that was the final nail. If the queen bees of the cheerleader group are just anyone and not the no one really cares about it as a thing outside of that specific interest for people participating.
They're still hot though and I wouldn't mind a resurgence.