we've had basic vanilla customization options for over a decade now (skin tone, face, eyes, hair, thin vs big body parts). but i feel that they have not advanced much beyond that.
Bethesda games tend to have characters that look like ass. But with a good mod or two, you can customize faces and bodies in great detail - down to face structure where you can adjust cheekbones, chin, lips, thighs, tits, ass, etc.
but we can all agree the best character creators are the ones that let you customize your junk
.
I can spend a lot of time in a character creator trying to make a character to my liking. maybe a bit too much time. And i would rather have more customization options than less, but any game outside of an RPG is fine with the basics because i probably won't have much time to look at my characters eyes or tattoos in a shooter like CS.